A Year In the Life of the Beer Festival (Or … The Calm Before the Storm)

There isn’t really one specific point in the year when the planning starts for the next beer festival.  These days the next festival seems to start just as the previous one finishes.

A week or so after a festival the committee plus helpers hold a de-brief session, sometimes referred to as the ‘drinking up do’, for pretty obvious reasons.  We’ll make a few notes about what worked well, what might not have gone great, and what we might consider improving next year.

Over the first half of the year the committee tend to worry more about admin than they do about the next festival.  Making sure all the bills get paid, working out the final amount raised and deciding which charities and beneficiaries get what donations.

Around summer (ish) or just a little after the thoughts turn to the next festival, and then over the coming months the plans are put in place.  Different committee members tend to look after the same areas of the festival year after year, be it the beer itself, liason with the hall, sponsor co-ordination, finance and accounting, music, food, staffing, publicity and the website or a host of other key activities.  Problems get resolved one by one.  Changes are discussed.  Some will be fully implemented at the next festival, some will be tested, and some get put back for any one of a myriad of reasons.

As the winter nights start to draw in, the planning for the festival swings into top gear.  The beer list(s) start to take shape around November, and then get refined over the coming weeks.  Most of the orders, or provisional orders at least, are with the brewers and distributors by Christmas.


The final committee meeting before the festival, taking place in the conservatory at The Pendle Witch, Atherton.  The final committee meeting before the festival, taking place in the conservatory at The Pendle Witch, Atherton  The final committee meeting before the festival, taking place in the conservatory at The Pendle Witch, Atherton
The January Committee Meeting, held in the conservatory at The Pendle Witch, Atherton.

And then January!  The last committee meeting in January often feels like the calm before the storm.  All the organising is done, it’s just a case of doing a final tick-back across everything and resolving any last minute issues that might have cropped up.  Anything from potentially having to change the format of the programme to wondering if we have enough gaffer tape.

And then, when everything is sorted, the committee have one last pint (this year with our main sponsor – Mary at The Jolly Nailor, Atherton) and that’s it.  The next step is the setup the Wednesday before the festival … but that’s a whole other blog …

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2012 Sponsorship

The Bent N Bongs 2012 logo shows an olympic styled knight jogging atop the roman numerals XXIIIRumoured to be harder to get than tickets for the men’s 100m final, for the first time in a long time,  2012 sees the return of the priority entry ticket.  (Oh my God!!!  Scream!!!!)

In case you don’t remember them, the priority entry tickets bypass the queue.  (Scream!!!!!)

These tickets are only available as part of a sponsorship package, so for a way to beat the queue, read on …

The 2012 Standard Sponsorship Package

The standard package for 2012 includes:
– 10 tickets for general admission
– Entry to Thursday’s 5pm – 6pm sponsors’ only tasting session
– Your name over a barrel
– Your name and details mentioned in the programme and linked from our website

The 2012 Premium Sponsorship Package

This is where it gets interesting as the premium package for 2012 includes:
– 10 general admission tickets
– 4 priority entry tickets (yes, these bypass the queue)
– Entry to Thursday’s 5pm – 6pm sponsors’ only tasting session
– Your details displayed alongside the item you sponsor (see below)
– Your name and details mentioned in the programme and linked from our website

The best thinking to date is that the premium packages will sponsor a ‘thing’ related to the festival so that we can give your company more exposure.  This ‘thing’ could be one of the bars, the tickets and tokens, the wristbands, etc.  Basically anything that we can string a banner over or shadow print your company details on.

Entry to the Thursday 5pm – 6pm sponsors’ only tasting session is by ticket only, but once you are in the hall you are in for the night.  It’s a beer tasting session, so while we don’t expect you to pay for the beer until the clock strikes 6, we also don’t expect you to take the mick either, and we reserve the right not to serve anyone we consider to be doing this.  Basically – come early, well before the general public start queueing, have a few halves on us, stay for the night and have a great time.

A reminder to our premium sponsors – make sure you use the general admission tickets for admission to the Thursday sponsors’ only tasting session.  The priority entry ones will get you in as well, but once they are used they are gone for good, and it would be a shame to waste them!

Prices are £120 for the standard package and £250 for the premium package.

To take out a standard package, just download our sponsorship form, fill in the details and send it back to the address shown.  If you are interested in a premium package, please get in touch with us by emailing sponsors@bentnbongs.com and we’ll take it from there.

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