2024 Sponsorship

If you are here just for the 2024 sponsorship form you can skip everything that follows and get the 2024 sponsorship form here.

If you are new to sponsoring the festival or you are one of our regulars wanting to see what’s available and what’s new this year … read on …

What’s Changed for 2024

The quick summary is nothing really. 2023 was a popular event, all our sponsors had a great time, so why change something that’s working well?

Summary of What’s Available for 2024

Here’s a summary of what’s available for 2024.

Standard Barrel Sponsor£145. Includes 10 admission tickets, admission to the Thursday sponsors’ hour, your name on a barrel, included in the programme and linked from our website.
Priority Entry Barrel Sponsor£165. This includes everything in a standard barrel sponsor with two of the tickets converted to priority entry tickets.
Bar Sponsor£250. This includes everything in a standard barrel sponsor plus your name on a banner over a bar. Yes, we can upgrade this to include priority entry tickets.
Entertainment Sponsor£300. Includes everything in a standard barrel sponsor plus your name on a banner over the stage. Yes, we can upgrade this to include priority entry tickets.
Tokens Sponsor£300. Includes everything in a standard barrel sponsor plus your name and company logo on the tokens plus a banner over the tokens desk. Yes, we can upgrade this to include priority entry tickets.
Glass Sponsor£600. This is the big one. Includes a barrel sponsors package plus 10 more priority entry tickets plus your company logo on the festival glasses. We can bespoke the tickets and priority entry tickets in this package to suit you.

What’s With the Tickets, Priority Entry Tickets, Sponsor’s Only Session, and Beer Tokens? How Does All This Work?

Tickets

Every package includes a number of admission tickets. Each ticket admits one person to any session of the festival as long as there is no queue. This is important so we’ll say it again. These standard admission tickets do not bypass the queue.

Priority Entry Tickets

Each priority entry ticket admits one person to any session of the festival. It also bypasses the queue. That’s right, we’ll say it again. A priority entry ticket bypasses the queue. You turn up and walk straight in.

Priority entry tickets are the only way to bypass any queue we have.

The Sponsors’ Hour (Thursday 5pm – 6pm)

On Thursday (and only on Thursday) we open the festival an hour early for sponsors only. For 2024 the public get to come in at 6pm. Sponsors are welcome from 5pm.

This is a really cool and chilled session. You get to be the first people to see the festival. You get first dibs on all the tables and chairs. Every beer is available. You feel a bit special knowing you are doing something that’s limited to the chosen few.

If you want to entertain some clients, take your team out to say Thanks for working hard (and convince them to work harder next year), or do a bit of networking, this is the session for you.

Free Beer Tokens

When you walk into the sponsors’ hour on Thursday (5pm – 6pm) with a sponsors ticket we will give you a free £10 token sheet. That’s cool huh? Free beer! These tokens are yours to spend through the whole of Thursday night. The only restriction on them is that just like Cinderella’s carriage, they turn into a pumpkin at midnight.

If you come with a raging thirst or want to drink some of the more expensive beers fear not, we’ve got your back. The token desk will be open from 5pm to top up your token supply.

I’m Not A Business. Can I Still Sponsor With My Friends?

We get asked this a lot. Of course you can. The packages are the same. The tickets and tokens work the same. You’re welcome to join everyone at the Thursday sponsors’ hour. Instead of a business name you can put a personal message on a barrel or a banner.

We’ve had people sponsor a barrel to celebrate a birthday, remember a loved one, or just because they have a bunch of friends and want into the 5pm – 6pm Sponsors’ Hour on Thursday.

We’ve thought about doing something smaller than the standard barrel sponsor for a group of friends. So far we don’t have anything official but if you get in touch and ask we can almost certainly work something out with you.

Here’s the details for what’s available …

Standard Barrel Sponsor

This is the package that most of our sponsors go for.  It includes:
– 10 tickets for general admission at any session
– These tickets are the only way you can get in to the early hour, 5pm-6pm on Thursday, for sponsors only
– £10 of beer tokens for everyone attending the 5pm-6pm Thursday sponsors’ session
– Your name over a barrel
– Your name and details in the festival programme and linked from our website

The price for this package is £145.

If you are totting all this up in your head, yes, you are right. Ten people’s admission, plus £10 each of beer tokens at the Thursday sponsor’s session and you can see how good value this is.

It’s better still if you are sponsoring as a business. Tick YES on the form and we will send you a receipt to take the cost through your accounts and save a bit of tax. Book it as client entertaining or team building. Remember – the team that drinks together thinks together.

Priority Entry Barrel Sponsor (Includes 2x Priority Entry Tickets)

This is exactly the same as the Standard Barrel Sponsor but we convert two of the free tickets to priority entry. These will bypass any queue we have up to 7:30pm.

The price for this is £165.

Bar Sponsor

This includes everything in the standard barrel sponsor’s package plus we hang a banner over one of the bars with your business name and logo.

We can bespoke this package a little for you. If you need more tickets than the 10 included or you want to convert some of them to priority entry, get in touch and we can discuss it.

The price to be a bar sponsor is £250.

Entertainment Sponsor

This is just like the Bar Sponsor package except we hang the banner with your company name and logo over the stage.

The package also includes 10x admission tickets, your name in the festival programme and a link from our website.

The price for this is £300. It’s a more prominent position than the bars.

As per the bar sponsors we can bespoke this package a little for you if you want to do something different. Get in touch and we can talk through the options.

Tokens Sponsor

This is pretty cool. Like the bar and entertainment sponsors we hang a banner with your company name and logo over the token desk. We also print your details onto the tokens. Yes, each and every sheet of tokens.

The package includes all the benefits of a barrel sponsor; 10x admission tickets, your name in the festival programme and a link from our website.

If you are interested in this get in touch as soon as possible as we need to check that the tokens haven’t already gone to print.

The price for this is £300.

Just like the bar and entertainment packages we can bespoke the tickets included for you.

Glass Sponsor

This is the big one and it’s pretty awesome.

We print your company logo on the festival glasses. And yeah, that’s so cool.

We include the usual 10x admission tickets and then we amp this up by adding an extra 10x priority entry tickets. Woohooo!

This takes some organising with your artwork for the glasses so you need to be talking to us as early as possible if you want to take this up.

Advertising in the Festival Programme

We offer advertising space in the festival programme.  Anything from a quarter page up to a full page including the back and inside covers.  It’s an affordable way to reach people; most of whom are local, most of whom enjoy a few beers, a night out with friends, something good to eat, and a bit of entertainment. Put a coupon in there. Make them an offer they can’t refuse.

We’re going to be up front about this. Advertising with us is not likely to make you enough money to buy a superyacht and park it in Monaco for the F1. There, we’ve said it! We do get between 3,000 to 4,000 people (mostly local) visiting the festival over the three days. Put a coupon in the programme. Make them an offer they can’t refuse. If you are a local business it surely can’t hurt to try this.

If you are interested send us an email to advertising@bentnbongs.com and we’ll send you the rate card for programme adverts.

What Are You Waiting For?

If you have read this far you are interested, right? Or you are trying to find a better way of getting to sleep.

If it’s the former and you want to sponsor the 2024 festival, download the 2024 sponsors form, fill in the details, and send it back to us to the address shown on the form.

If you like to do everything electronically you can email a scan back to sponsors@bentnbongs.com, send an electronic payment, and we’ll organise it all from there.

Thank You, Thank You, Thank You, To All Our Sponsors

We say this all the time and we can never say it enough. Thank You so much to all you wonderful people for supporting the festival.  We couldn’t run this event without you, and for that, and on behalf of the charities we support, we are eternally grateful.

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Towards Half A Million

A banner at the 2023 festival shows the total raised by the event; £486,922

February 2023 was the 32nd Bent and Bongs Beer Bash.

Back then the festival had raised £486,922 over those previous 32 years.

We were all curious how 2023 would turn out. It was the first year back since the missing two years due to Covid. Would everyone still want to turn out on a winter’s night for the Bent and Bongs? Would we end up making any money to donate to local charities? Would the festival even have the same feel about it? Two years off seemed like a lifetime.

We shouldn’t have worried.

You came, you saw, you drank.

And the good news was that after we paid all the bills and settled all the accounts this gave us a total of £7,954 to give away to charity.

Which means that the total raised going into the 2024 beer bash is £494,876.

If we can raise the same again in 2024 this will be one heck of a milestone. It will take us passed the magic half million.

If you are wondering where all this money goes, the group of trustees who manage the festival try their hardest to route it all back into the local community. To give some examples this money has:

  • Helped support the Proms in the Park event
  • Supported a local brass band
  • Bought a portable de-fib unit
  • Supported Atherton food bank and helped them buy a new van
  • Paid for a venue and coffee and biscuits to help dementia sufferers
  • Helped with the costs of the Atherton Carnival
  • Supported the School Dinners initiative set up by the Atherton Business Partnership
  • Bought kits for local kids’ football and rugby teams and helped fix or replace their clubhouses
  • Helped with the costs of the Atherton nativity parade
  • Sent so many scouts to so many different places we’ve lost track of them (the places, not the scouts)

… and those are just some of the things that spring to mind from the last couple of years.

If you are a local charity and you need some help, catch one of the trustees at the next beer festival; or get in touch and we can take it from there.

And if you are one of the wonderful amazing people who come to the event … (almost) half a million Thank You’s from everyone you have helped to help over the years.

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ChatGPT

It seems like the whole world is going ChatGPT crazy at the moment. So we thought hey, let’s give it a try. If you can’t beat ’em, join ’em.

We asked ChatGPT:

Please tell me about the Bent and Bongs Beer Bash

Here’s what ChatGPT told us:

The Bent and Bongs Beer Bash is an annual beer festival held in the United Kingdom. The festival takes place in Atherton, a town in Greater Manchester, and is hosted by Bent and Bongs Beer Bash Ltd, a not-for-profit organization.

The festival was first held in 2011 and has since become a popular event for beer lovers, attracting visitors from all over the UK and beyond. The festival usually takes place over a weekend in August and features a wide range of beers and ciders from breweries across the UK.

In addition to the beer and cider, the festival also includes food stalls, live music, and other entertainment. The festival has a laid-back, family-friendly atmosphere and is popular with both beer aficionados and those simply looking for a fun day out.

The Bent and Bongs Beer Bash is organized by volunteers and is a non-profit event, with all proceeds going to local charities and community groups. The festival is known for its commitment to sustainability and uses eco-friendly practices such as compostable cups and waste reduction measures.

Overall, the Bent and Bongs Beer Bash is a fun and relaxed festival that celebrates the best of British beer and cider while raising money for good causes.

Remember this was written entirely by an AI. It is also likely the first time ever that this AI has been asked about the Bent and Bongs Beer Bash. It’s not bad. It’s not brilliant, and there are plenty of wrong facts in there, but it’s not bad.

It might be interesting to come back to ChatGPT in a year or two and ask the same question again. AI’s are constantly learning so maybe we’ll see some of the facts become more accurate?

One thing we do like is the last paragraph. That’s a nice summery of what we’re about.

Overall, the Bent and Bongs Beer Bash is a fun and relaxed festival that celebrates the best of British beer and cider while raising money for good causes.

We might adopt that as the tagline for the festival.

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